thedieline.comSarah Fonder
UniSleep’s pillows come in three different models, which we differentiate using three differentcolors. In addition, our text layout is very rational and functional, with a clear information hierarchythat allows users to quickly understand the product’s selling points, models, and usage methods.The overall packaging is very harmonious and has a high- quality feel.
UniSleep 的枕头提供三种不同型号，我们通过三种不同颜色加以区分。此外，我们的文本排版极为合理且实用，信息层次分明，使用户能迅速掌握产品的卖点、型号及使用方法。整体包装和谐统一，质感上乘。
During the design of our pillow packaging, we discovered that consumers had to navigate through at least three layers of packaging, including transportation and product boxes, as well as product inner packaging bags. We recognized that this inconvenience was not environmentally friendly. Guided by our sustainable development philosophy, we combined transportation and product boxes into one and utilized a reusable cloth bag as the pillow packaging. Additionally, we printed product information inside the packaging, eliminating the need for paper instructions.
在设计我们的枕头包装时，我们发现消费者需穿越至少三层包装，包括运输箱、产品盒以及产品内包装袋。我们意识到这种不便并不环保。秉承可持续发展理念，我们将运输箱与产品盒合二为一，并采用可重复使用的布袋作为枕头包装。此外，我们在包装内部印制产品信息，省去了纸质说明书的需求。
We use sturdy corrugated paper and internal structure to support the contents. After opening the outer box, the packaging unfolds from the outside to the inside, and consumers do not need to remove the contents from multiple layers of packaging. These design features make the overall packaging more environmentally sustainable and disrupt traditional pillow packaging. It also aligns with UniSleep’s brand positioning of “Natural Technologism”.
我们采用坚固的瓦楞纸及内部结构来支撑内容物。打开外箱后，包装从外向内展开，消费者无需从多层包装中取出内容物。这些设计特点使得整体包装更具环保可持续性，并颠覆了传统的枕式包装。这也与 UniSleep 品牌“自然科技主义”的定位相契合。